/market-adsCompatible with Claude, ChatGPT, Gemini, and Claude Code.
Market Ads
Ad angles, hooks and copy per platform.
What the skill does
In detail.
Generates complete ad campaigns from your site: angles, hooks, headlines, descriptions and variations per platform (Meta, Google, LinkedIn). Every creative comes with the logic behind it — why this angle, for which audience.
When to use it
You're running ads and your creatives are fatiguing — or starting from scratch.
Usage example
/market-ads https://mysite.com1 · The simplest way
Copy and paste into any AI chat
This button copies the whole skill. Paste it into Claude, ChatGPT, or Gemini, then describe what you need. No installation required.
In a chat, Word or Excel files can't always be generated: you'll receive the document as structured text instead, and Claude will flag it.
Installation
3 steps to use it in Claude.ai
Download the ZIP
Click the button above. For free skills, leave your email to get the link; for premium ones, pay via Stripe then grab the link.
Open Claude.ai and create the skill
On claude.ai, open your profile (bottom left) → Customize → Skills tab → + button → Create skill. Upload the .zip you just downloaded.
Toggle it on and use the skill
The skill shows up in your list — flip the toggle. In any conversation, type the command (e.g. /market-quick followed by a URL).
Using Claude Code (terminal or app)?
The ZIP works there too: unzip it into ~/.claude/skills/ (Mac/Linux) or C:\Users\YourName\.claude\skills\ (Windows), then restart Claude Code.
In depth
How this skill really works
Market Ads generates complete ad campaigns for five platforms (Google, Meta, LinkedIn, TikTok, Twitter/X) from a single URL. The skill fetches the site, infers the product, price, audience, and social proof, then maps the business goal (awareness, lead generation, e-commerce sales...) to the right campaign objective and platform before writing a single line of copy.
For each platform, it produces the formats and volumes the ad network itself imposes — 10 headlines and 4 descriptions calibrated to Google Ads' character limits, 5 headline variations and 3 primary-text variations for Meta, a second-by-second timed script for TikTok — then organizes these creatives into a three-stage retargeting funnel (awareness, consideration, conversion), each with its own budget split and its own tracked metrics.
The skill closes the loop with a recommended budget by platform and funnel stage, ROAS and CPA benchmarks by industry, a prioritized A/B testing plan, and a consistency check between every ad and its landing page (message match score). Everything is written to AD-CAMPAIGNS.md, ready for a media buyer.
When to use it
- Before launching a first paid campaign, when no creative exists yet.
- When current creatives are fatiguing (dropping CTR) and new angles are needed.
- When several platforms need to be coordinated with a consistent budget and message.
- When a multi-stage retargeting sequence needs to be built, not just one isolated ad.
- When each ad needs to be checked against its landing page before spending budget.
When not to use it
- Not for building or fixing the landing page itself — that's /market-landing.
- Not for an organic content calendar — that's /market-social.
- Not to run the tests, manage the ad account, or spend the budget — the skill produces the plan and copy; execution stays manual.
The method
The 3-stage retargeting funnel
Phase 3 of the SKILL.md documents a three-stage retargeting structure, each with its own audience, creative type, budget share, and metrics — not a loose suggestion, but the skeleton every retargeting strategy the skill generates must follow.
- Awareness (cold audience)
- Lookalikes and broad targeting; educational content and video; 40% of budget; CPM, reach, and video-view-rate metrics.
- Consideration (warm audience)
- Website visitors (7-30 days), 50%+ video viewers, social engagers; case studies and demos; 35% of budget; CPC, CTR, and landing-page conversion metrics.
- Conversion (hot audience)
- Cart abandoners, pricing-page visitors, active trials; direct offer, urgency, guarantee; 25% of budget; CPA, ROAS, and conversion-rate metrics.
Steps
Analyze the offer and map the objective
Fetch the site and establish context (product, price, audience, USP, CTA, social proof, objections, competitors), then map the business goal to the campaign objective and the right platform.
Generate creatives per platform
Produce formats, specs, and copy for Google, Meta, LinkedIn, TikTok, and Twitter/X, respecting each network's character limits and its own angle catalog (10 documented angles for Meta).
Build the retargeting funnel
Assign audience, creative type, budget share, and metrics to the three awareness/consideration/conversion stages, with 3-5 ad variations per stage.
Calibrate budget and performance benchmarks
Recommend a budget split by platform and funnel stage, compare against ROAS and CPA benchmarks by industry, and verify the message match score between every ad and its landing page.
Produce variations and the testing plan
Generate headline, text, CTA, and visual-concept variations for every creative, then prioritize A/B tests in the required order: audience, offer, creative, headline, copy, CTA.
Rules
- Strictly respect per-platform character limits (Google: 15 headlines/30 characters, 4 descriptions/90 characters; Meta: primary text 125 characters, headline 40, description 30; LinkedIn Text Ads: headline 25 characters, description 75 characters).
- Generate at least 10 headlines and 4 descriptions for every Google Ads group, covering the 10 documented angles.
- Test one variable at a time, in this order: audience, offer, creative, headline, copy, CTA.
- Only treat a test as conclusive above a 95% statistical significance threshold, with at least 1,000 impressions or 3-5 days per variant.
- Kill underperformers at 2x the target CPA; never scale a winner by more than 20% of budget at a time.
- Flag any message match score below 7/10 between an ad and its landing page.
Mistakes to avoid
- Writing ad copy without first mapping the business goal to the right campaign objective and platform.
- Testing several variables at once (headline, audience, and CTA) instead of following the required priority order.
- Scaling a winner by doubling budget overnight instead of 20% increments.
- Ignoring TikTok's first-3-seconds rule by reusing a script written for Meta.
- Delivering creatives without ever checking their consistency with the landing page (message match).
What this skill doesn't do
- Does not build the organic content calendar or unpaid posts — that's /market-social's role; Market Ads only covers paid distribution with targeting, budget, and ROAS.
- Does not build or fix the destination landing page — /market-landing audits visual hierarchy, forms, and page speed.
- Does not map the full conversion funnel or its organic leaks — /market-funnel diagnoses the existing path; Market Ads assumes a funnel already exists and sends it traffic.
- Does not run the A/B tests itself or manage the ad account — it produces the prioritized test plan; execution and steering remain the media buyer's job.
- Does not calculate real CAC/LTV from actual account data — the supplied ROAS and CPA benchmarks are industry reference points, not a measurement of the client's real performance.
Skill contents — 1 fichiers · 14.9 KB(SKILL.md)
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