/market-socialCompatible with Claude, ChatGPT, Gemini, and Claude Code.
Market Social
Social content calendar with ready-to-publish posts.
What the skill does
In detail.
Generates a content calendar for your social channels: themes, formats, hooks and full posts adapted per platform. Built to sustain a publishing cadence without eating your evenings.
When to use it
You know you should post consistently but the blank page keeps winning.
Usage example
/market-social 2-week LinkedIn calendar for my AI agency1 · The simplest way
Copy and paste into any AI chat
This button copies the whole skill. Paste it into Claude, ChatGPT, or Gemini, then describe what you need. No installation required.
In a chat, Word or Excel files can't always be generated: you'll receive the document as structured text instead, and Claude will flag it.
Installation
3 steps to use it in Claude.ai
Download the ZIP
Click the button above. For free skills, leave your email to get the link; for premium ones, pay via Stripe then grab the link.
Open Claude.ai and create the skill
On claude.ai, open your profile (bottom left) → Customize → Skills tab → + button → Create skill. Upload the .zip you just downloaded.
Toggle it on and use the skill
The skill shows up in your list — flip the toggle. In any conversation, type the command (e.g. /market-quick followed by a URL).
Using Claude Code (terminal or app)?
The ZIP works there too: unzip it into ~/.claude/skills/ (Mac/Linux) or C:\Users\YourName\.claude\skills\ (Windows), then restart Claude Code.
In depth
How this skill really works
Market Social generates a complete 30-day social content calendar from a URL or a topic, with fully written, ready-to-publish posts for 2 to 3 priority platforms selected by business type and audience. The skill first establishes brand context (industry, audience, voice, products, USP, competitors) before choosing platforms among the six covered (LinkedIn, Twitter/X, Instagram, TikTok, YouTube, Facebook), each with its own posting frequency and content-type mix.
The entire calendar is organized around 5 content pillars at a fixed ratio — 40% educational, 20% behind-the-scenes, 15% social proof, 15% engagement, 10% promotional — and platform-specific hook formulas (the first 3 seconds determine watch rate on TikTok, a different hook works on LinkedIn). A four-tier hashtag strategy (niche, medium, broad, branded) is calibrated per platform, and a 1-to-10 repurposing strategy explains how to stretch one long-form piece into ten social formats over two weeks.
The output guarantees every pillar appears at least 6 times in the month, that no promotional content runs two days in a row, and includes a day-by-day calendar, a library of trending formats to adapt, and platform-specific metrics to track. Everything is written to SOCIAL-CALENDAR.md.
When to use it
- When posting needs to happen regularly but the blank page keeps winning.
- To build a 30-day calendar with already-written posts, not just topic ideas.
- When 2 to 3 priority platforms need to be chosen instead of spreading effort across all six.
- To stretch an existing long-form piece (article, podcast, video) into ten social formats over two weeks.
- When a tiered hashtag strategy needs to be calibrated for each platform used.
When not to use it
- Not for the paid distribution, targeting, or ad budget of posts — that's /market-ads.
- Not for writing the associated nurture email sequences — that's /market-emails.
- Not for building the brand voice from scratch — the skill reuses BRAND-VOICE.md or COPY-SUGGESTIONS.md when they exist, it doesn't create them.
The method
The 5 content pillars
Section 2.1 of the SKILL.md sets five content pillars and their exact ratio in the monthly mix — not a suggested split, but the structure the generated 30-day calendar must respect.
- Educational — 40%
- Establishes authority: how-tos, tips, frameworks, mistakes to avoid.
- Behind-the-Scenes — 20%
- Builds trust: process, team, culture, day-in-the-life of the business.
- Social Proof — 15%
- Builds credibility and drives conversion: testimonials, case studies, results, milestones.
- Engagement — 15%
- Builds community and the algorithm: questions, polls, debates, fill-in-the-blank posts.
- Promotional — 10%
- Drives revenue: product launches, features, offers, calls to action.
Steps
Establish brand context and select platforms
Fetch or gather brand context (industry, audience, voice, products, USP, competitors), then select 2-3 priority platforms for the brand.
Distribute the 5 content pillars
Assign the fixed pillar ratios to each selected platform's own content-type mix.
Build the hooks and hashtag strategy
Write platform-specific hooks and a 4-tier hashtag list per pillar.
Generate the 30-day calendar
Produce the day-by-day calendar respecting pillar frequency and distribution rules (never two promotional days in a row).
Plan the repurposing strategy and trending formats
Apply the 1-to-10 repurposing framework to pillar content, and note evergreen trending formats to adapt for the brand.
Rules
- Respect the exact 5-pillar ratio: 40/20/15/15/10.
- Select only 2-3 priority platforms for the brand, not all six.
- Make every content pillar appear at least 6 times in the 30-day calendar.
- Never follow promotional content with more promotional content the next day.
- Respect each platform's own hashtag count (Instagram 5-15, LinkedIn 3-5, Twitter/X 1-2, TikTok 3-5).
- Adapt any trending format within 24-48h while adding brand-specific value, never a verbatim copy.
Mistakes to avoid
- Distributing content while ignoring the 40/20/15/15/10 ratio the pillars impose.
- Covering all six platforms at once instead of concentrating effort on the 2-3 priorities for the brand.
- Scheduling two promotional posts back to back.
- Using the same hashtag count across every platform, ignoring their own limits.
- Copying a trend verbatim without adding a brand-specific angle or value.
What this skill doesn't do
- Does not handle the paid distribution, audience targeting, or ad budget of posts — /market-ads takes over for paid content promotion.
- Does not invent new value propositions — reuses BRAND-VOICE.md/COPY-SUGGESTIONS.md when they exist rather than starting from scratch.
- Does not build the nurture email sequences — that's /market-emails.
- Does not produce the visuals or videos themselves — only describes what the visual should contain, for a designer.
- Does not actually publish or schedule the posts in a tool — delivers the calendar and copy; publishing stays manual.
Skill contents — 1 fichiers · 14.1 KB(SKILL.md)
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