/market-offerCompatible with Claude, ChatGPT, Gemini, and Claude Code.
Market Offer
Turns your services into an irresistible offer.
What the skill does
In detail.
Starts from your existing services and rebuilds the offer: value stacking, guarantees, risk reversal, pricing structure, honest urgency. The goal: make saying no harder than saying yes.
When to use it
Your prospects say "interesting" and then vanish.
Usage example
/market-offer https://mysite.com/services1 · The simplest way
Copy and paste into any AI chat
This button copies the whole skill. Paste it into Claude, ChatGPT, or Gemini, then describe what you need. No installation required.
In a chat, Word or Excel files can't always be generated: you'll receive the document as structured text instead, and Claude will flag it.
Installation
3 steps to use it in Claude.ai
Download the ZIP
Click the button above. For free skills, leave your email to get the link; for premium ones, pay via Stripe then grab the link.
Open Claude.ai and create the skill
On claude.ai, open your profile (bottom left) → Customize → Skills tab → + button → Create skill. Upload the .zip you just downloaded.
Toggle it on and use the skill
The skill shows up in your list — flip the toggle. In any conversation, type the command (e.g. /market-quick followed by a URL).
Using Claude Code (terminal or app)?
The ZIP works there too: unzip it into ~/.claude/skills/ (Mac/Linux) or C:\Users\YourName\.claude\skills\ (Windows), then restart Claude Code.
In depth
How this skill really works
Market Offer turns a list of existing services or products into a packaged, high-converting offer, without ever inventing new services. The skill's founding principle — "nobody buys a service, people buy a transformation" — requires always starting from the buyer persona: the skill requires an existing BUYER-PERSONA.md or MARKETING-AUDIT.md document, or asks the user if neither exists, before designing anything.
From that persona, the skill audits the current offer (diagnosing one of 5 typical problems: feature dump, price-only, generic promise, kitchen sink, or invisible offer) and scores it out of 100 across 6 weighted criteria. It then rebuilds the offer across 5 levers: reframing deliverables in outcome language rather than process language, designing 2 to 4 bonuses with a stated value, price anchoring with a total perceived value 2 to 3 times the actual price, urgency and scarcity triggers that must be real or defensible, and a guarantee that neutralizes the persona's #1 objection.
The output includes the complete, website-ready copy block (headline, deliverables, bonuses, price anchoring, guarantee, CTA), an optional 3-tier structure (Starter/Signature/Premium), and a before/after comparison explaining which psychological triggers were added. Everything is written to IRRESISTIBLE-OFFER.md.
When to use it
- When prospects say "interesting" and then vanish without buying.
- To repackage already-existing services into a structured offer, without inventing new ones.
- When the current offer page lists features or a bare price, with no value framing or urgency.
- When a multi-tier pricing structure (good-better-best) needs to be designed from a single offer.
- When a guarantee needs to be designed to neutralize the target customer's real #1 objection.
When not to use it
- Not for building the buyer persona from scratch — the skill reads BUYER-PERSONA.md/MARKETING-AUDIT.md or asks the user; it doesn't do the audience research itself.
- Not for building the launch timeline around the offer — /market-launch builds the week-by-week calendar.
- Not for writing or fixing the landing page where the offer will live — that's /market-landing.
The method
The 5-lever offer architecture
Phase 2 of the SKILL.md documents 5 offer-rebuilding levers, each with its own design rules — they apply in this order to every rebuilt offer, starting from the transformation statement that sits above them all.
- Deliverables Repackaging
- Every item shifts from process language to outcome language ("initial consultation" becomes "personalized chaos diagnostic"); always name and quantify precisely ("3 sessions", not "multiple sessions").
- Bonus Design
- 2 to 4 bonuses drawn from what the business already does, each with a stated value; never an invented service the business can't deliver.
- Price Anchoring
- Total perceived value shown at 2-3x the actual price, never 10x (feels scammy); every bonus value must be defensible.
- Urgency & Scarcity
- At least one trigger of each type (quantity and time), always real or justifiable by the business's actual capacity — never a manufactured countdown.
- Risk Reversal
- The guarantee must directly neutralize the #1 objection identified in the buyer persona, phrased specifically and memorably.
Steps
Check the buyer persona prerequisite
Look for an existing BUYER-PERSONA.md or MARKETING-AUDIT.md document, or explicitly ask the user if neither exists.
Audit the current offer
Extract the existing offer from the URL or description, diagnose its type among the 5 documented problems, and score it out of 100 across the 6 weighted criteria.
Rebuild the offer across the 5 levers
Write the transformation statement, then apply repackaging, bonus design, price anchoring, urgency/scarcity, and risk reversal in order.
Generate the ready-to-use copy and the before/after comparison
Build the 3-tier structure if relevant, then produce the complete, website-ready copy block and the before/after comparison explaining the levers added.
Rules
- Never design the offer without the buyer persona — check BUYER-PERSONA.md/MARKETING-AUDIT.md or explicitly ask the user.
- Total perceived value must stay at 2-3x the actual price, never beyond (10x reads as dishonest).
- Limit bonuses to 2-4; beyond 5, the core offer gets diluted.
- Scarcity must be real or reasonably justifiable (capacity, seasonality) — never a manufactured countdown.
- The guarantee must specifically target the #1 objection extracted from the persona, not a vague "satisfaction guaranteed" formula.
- If a 3-tier structure is produced, the middle tier (Signature) must be visually highlighted as the recommended choice.
Mistakes to avoid
- Designing an offer without having checked for or asked for the buyer persona beforehand.
- Inventing a service or bonus the business can't actually deliver.
- Inflating the total perceived value to an absurd multiple of the actual price (10x or more).
- Using a countdown or manufactured scarcity with no link to the business's real capacity.
- Presenting deliverables in feature language ("we organize spaces") instead of transformation language ("you come home and feel calm").
What this skill doesn't do
- Does not build the buyer persona from scratch — reads an existing document or asks; doesn't run independent audience research.
- Does not build the week-by-week launch timeline around the rebuilt offer — /market-launch takes over once the offer is defined.
- Does not write or fix the landing page where the offer will be published — that's /market-landing for the CRO audit of the page itself.
- Does not create new services or products — only repackages what already exists in the business's activity.
- Does not calculate real capacity or cost data to justify scarcity — relies on what the user states as real.
Skill contents — 1 fichiers · 14.2 KB(SKILL.md)
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