/market-launchCompatible with Claude, ChatGPT, Gemini, and Claude Code.
Market Launch
Week-by-week launch playbook, with checklists.
What the skill does
In detail.
Generates a complete launch plan for a product, service or feature: week-by-week timeline, checklists, email sequences, social posts and metrics to track. Copy-paste templates, not lofty principles.
When to use it
You're launching something in the next 8 weeks and don't want to miss anything.
Usage example
/market-launch AI training for SMB executives1 · The simplest way
Copy and paste into any AI chat
This button copies the whole skill. Paste it into Claude, ChatGPT, or Gemini, then describe what you need. No installation required.
In a chat, Word or Excel files can't always be generated: you'll receive the document as structured text instead, and Claude will flag it.
Installation
3 steps to use it in Claude.ai
Download the ZIP
Click the button above. For free skills, leave your email to get the link; for premium ones, pay via Stripe then grab the link.
Open Claude.ai and create the skill
On claude.ai, open your profile (bottom left) → Customize → Skills tab → + button → Create skill. Upload the .zip you just downloaded.
Toggle it on and use the skill
The skill shows up in your list — flip the toggle. In any conversation, type the command (e.g. /market-quick followed by a URL).
Using Claude Code (terminal or app)?
The ZIP works there too: unzip it into ~/.claude/skills/ (Mac/Linux) or C:\Users\YourName\.claude\skills\ (Windows), then restart Claude Code.
In depth
How this skill really works
Market Launch generates a complete product or service launch plan, week by week over 8 weeks, with tasks, deliverables, and copy-paste-ready email and social post templates. The skill starts by gathering 8 scoping inputs (what, for whom, goal, date, available channels, price, existing customer base, budget) then selects the primary launch type (Product Hunt, email list, social media, paid ads, community, partner, or hybrid) based on those answers.
The timeline covers five phases: foundation (weeks 1-2, positioning and infrastructure), audience building (weeks 3-4, content and beta testers), pre-launch intensification (weeks 5-6, email sequence and partner briefing), launch week (week 7, a day-by-day plan from Monday VIP access to Sunday wrap-up), and post-launch (week 8, survey, retrospective, transition to regular pricing). Every week includes concrete templates: pre-launch and launch email sequences, Twitter/X threads, LinkedIn and Instagram posts, a press release structure, and a media pitch email.
The skill closes the plan with a budget allocation by resource level (bootstrapped to enterprise), a launch metrics dashboard (awareness, engagement, conversion, retention), and a list of the 10 most common launch mistakes to avoid. Everything is written to LAUNCH-PLAYBOOK.md, always with a "minimum viable launch" option for limited resources.
When to use it
- When a product, service, or feature needs to launch in the coming weeks and a complete timeline is needed, not scattered ideas.
- To coordinate several channels (email, social, ads, partners, press) around a single launch date.
- When the optimal launch type (Product Hunt, email list, community...) needs to be chosen based on the channels actually available.
- To get a day-by-day plan for launch week itself, not just the upfront preparation.
- When resources are limited and a minimum viable plan still needs to cover the essentials.
When not to use it
- Not for designing the pricing structure, guarantees, or value stacking of the launched offer — that's /market-offer, upstream of the launch.
- Not for writing general email sequences outside a launch context (welcome, nurture, cart abandonment) — that's /market-emails.
- Not for the detailed CRO audit of the launch landing page — that's /market-landing.
The method
The 5-phase, 8-week launch timeline
The SKILL.md splits the launch into 5 fixed time blocks, each with its own tasks and deliverables — not a general suggestion, but the week-by-week structure the generated plan must follow, working backward from the launch date the user states.
- Weeks 1-2 — Foundation
- Positioning, landing page/waitlist, tracking, drafted email sequences, beta tester list, 20+ target communities identified.
- Weeks 3-4 — Audience Building
- Seeding content, behind-the-scenes, community engagement, beta tester invitations, first testimonials, demo video.
- Weeks 5-6 — Pre-Launch Intensification
- Pre-launch email sequence sent, daily posting rhythm, beta tester case study, finalized pricing and offer, end-to-end test of the purchase flow.
- Week 7 — Launch Week
- Day-by-day plan: Monday VIP access, Tuesday public announcement, Wednesday social proof, Thursday objection handling, Friday urgency, weekend wrap-up.
- Week 8 — Post-Launch
- Customer survey, metrics analysis, written retrospective, transition to regular pricing, next content plan.
Steps
Gather the launch context
Collect the 8 scoping inputs (what, for whom, goal, date, channels, price, customer base, budget), asking for them if not provided.
Determine the launch type
Match the context to one of the 7 launch types and its primary channel and own timeline.
Generate the 8-week timeline
Produce week-by-week tasks and deliverables for all 5 phases, working backward from the launch date.
Write the email, social, and press templates
Fill in the pre-launch/launch email sequences, platform-specific social templates, the press release, and the media pitch email.
Build the metrics dashboard and budget, then plan post-launch
Assemble the metrics dashboard, allocate budget by resource level, and integrate the post-launch retrospective framework and the list of common mistakes to avoid.
Rules
- Always gather (or ask for) the 8 scoping inputs before generating the timeline.
- Always include a "minimum viable launch" option for users with limited resources.
- Build the timeline backward from the launch date the user states.
- Respect the required day-by-day structure for week 7 (VIP Monday, public announcement Tuesday, social proof Wednesday, objections Thursday, urgency Friday).
- Allocate budget according to the 4-tier resource-level table (bootstrapped, moderate, well-funded, enterprise), never a generic percentage outside that table.
- Integrate results from already-run skills (market-audit, market-landing, market-brand) into the plan when they exist, rather than starting from scratch.
Mistakes to avoid
- Generating a generic timeline without anchoring it to the user's actual launch date and available channels.
- Launching with no pre-built audience ("launching to nobody") by skipping the weeks 3-4 audience-building phase.
- Omitting the minimum viable launch option for a bootstrapped-budget user.
- Sending a single email on launch day with no follow-up sequence, when most conversions happen on days 3-7.
- Ignoring the audience's time zone by scheduling emails and posts without accounting for their active hours.
What this skill doesn't do
- Does not design the pricing structure, guarantees, or value stacking of the launched offer — /market-offer builds that architecture upstream; Market Launch assumes an offer already exists (or simple pricing) and builds the timeline around it.
- Does not replace the general-purpose email sequence engine for non-launch contexts (welcome, nurture, cart abandonment, cold outreach) — it only supplies the short, launch-scoped templates (teaser, reveal, launch day, objections, urgency); /market-emails covers the rest.
- Does not do a detailed CRO audit of the launch landing page (hierarchy, forms, speed) — that's /market-landing.
- Does not execute the launch itself (sending emails, buying media, submitting to Product Hunt) — delivers the playbook and templates; execution stays manual.
- Does not map the existing conversion funnel or its organic leaks — /market-funnel does that diagnosis; Market Launch assumes the purchase path already works and focuses on the launch event.
Skill contents — 1 fichiers · 17.3 KB(SKILL.md)
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