/market-emailsCompatible with Claude, ChatGPT, Gemini, and Claude Code.
Market Emails
Complete email sequences: welcome, nurture, launch.
What the skill does
In detail.
Generates email sequences ready to paste into your ESP: welcome, nurture, launch. Every email with subject line, preview text, body and CTA — calibrated to your business and audience, not generic templates.
When to use it
You're capturing emails but the sequence behind them is empty or improvised.
Usage example
/market-emails welcome sequence for my invoicing SaaS1 · The simplest way
Copy and paste into any AI chat
This button copies the whole skill. Paste it into Claude, ChatGPT, or Gemini, then describe what you need. No installation required.
In a chat, Word or Excel files can't always be generated: you'll receive the document as structured text instead, and Claude will flag it.
Installation
3 steps to use it in Claude.ai
Download the ZIP
Click the button above. For free skills, leave your email to get the link; for premium ones, pay via Stripe then grab the link.
Open Claude.ai and create the skill
On claude.ai, open your profile (bottom left) → Customize → Skills tab → + button → Create skill. Upload the .zip you just downloaded.
Toggle it on and use the skill
The skill shows up in your list — flip the toggle. In any conversation, type the command (e.g. /market-quick followed by a URL).
Using Claude Code (terminal or app)?
The ZIP works there too: unzip it into ~/.claude/skills/ (Mac/Linux) or C:\Users\YourName\.claude\skills\ (Windows), then restart Claude Code.
In depth
How this skill really works
Market Emails generates complete email sequences — welcome, nurture, launch, re-engagement, onboarding, cart abandonment, or cold outreach — ready to paste into any ESP. From a URL or a plain topic description, the skill first establishes the business context (business type, audience, price, primary CTA, lead magnet, brand voice) before writing a single email, and recommends at least two sequence types if the user doesn't specify just one.
Every email follows the "one email, one job" rule: one idea, one primary CTA, one desired reader action. The skill picks between three documented writing architectures depending on the sequence type and audience sophistication, calibrates subject lines and preview text against proven headline formulas, and follows a send cadence specific to each sequence type (for example day 1, day 3, day 5 for a 7-email welcome sequence).
The output includes a segmentation strategy, a prioritized A/B testing plan (subject lines first, then CTA/offer, then timing), open- and click-rate benchmarks by industry, and a compliance section (CAN-SPAM, GDPR, CASL) recommending legal counsel sign-off. Everything is written to EMAIL-SEQUENCES.md.
When to use it
- When emails are already being captured (opt-in, free trial) but no sequence follows behind them.
- To build a welcome, nurture, re-engagement, onboarding, or cart abandonment sequence calibrated to the real business, not a generic template.
- When a B2B cold outreach sequence needs to be written with a precise follow-up cadence.
- When several writing architectures (value before ask, story-driven, PAS) need to be chosen between depending on sequence type.
- When CAN-SPAM/GDPR/CASL compliance needs to be checked before sending.
When not to use it
- Not to write the specific, abbreviated emails of a product launch week (teaser, reveal, launch day) embedded in a broader timeline — /market-launch supplies those within its own plan.
- Not to actually send the emails or configure the ESP — the skill delivers copy, not automation.
- Not to legally assess compliance — it flags CAN-SPAM/GDPR/CASL points to check, without substituting for legal counsel.
The method
The 3 email writing architectures
Section 2.2 of the SKILL.md documents three reusable writing structures, each assigned to a sequence type and audience sophistication level — not an arbitrary choice, but the grid that determines how every email in the sequence must be built.
- Value Before Ask
- A 3:1 value-to-ask ratio across the sequence: the first 2 emails are pure value, the 3rd softly mentions the product, the 4th shows a case study, the 5th makes the direct ask with urgency. Used for welcome and nurture sequences.
- Story-Driven
- Hook (story or surprising fact) → bridge to the reader's situation → actionable lesson → CTA linked to the lesson. Used for nurture emails and sophisticated audiences.
- Problem-Agitate-Solution (PAS)
- Named problem → agitation of the consequence of inaction → solution with a mechanism → direct CTA. Used for launch and cart abandonment emails.
Steps
Establish the business context
Fetch the site or gather the topic, establish business type, audience, price, CTA, lead magnet, and voice, then recommend at least 2 sequence types if the user doesn't specify just one.
Choose the writing architecture per email
Apply the "one email, one job" rule, then select one of the three architectures (value before ask, story-driven, PAS) depending on sequence type.
Optimize subject lines and send cadence
Pick a fitting subject-line formula, write a distinct preview text, and respect the send cadence specific to the sequence type (based on days after opt-in).
Write the sequence from the matching template
Use the matching sequence template (welcome, cold outreach, cart abandonment, etc.) as the base structure for every email.
Segment, plan tests, and check compliance
Recommend segments (behavior, engagement, source, stage, interest, value), prioritize A/B tests (subject lines first), and include benchmarks plus the CAN-SPAM/GDPR/CASL section.
Rules
- Every email must pursue exactly one goal — never two asks in the same email.
- Subject line under 50 characters (ideally 40) for mobile display; always write a distinct preview text.
- Respect the roughly 3:1 value-to-ask ratio for welcome and nurture sequences.
- Follow the A/B test priority order: subject line first, then CTA/offer, then send timing, then length/format.
- Generate at least 2 sequence types if the user doesn't specify just one.
- Always include the compliance section (CAN-SPAM: physical address + a working unsubscribe within 10 business days; GDPR: explicit opt-in, never a pre-checked box; CASL) and recommend legal sign-off.
Mistakes to avoid
- Combining several asks in the same email instead of respecting the "one email, one job" rule.
- Omitting the preview text (preheader) while only working on the subject line.
- Testing length or format before testing the subject line, reversing the required test hierarchy.
- Recommending a pre-checked box for GDPR consent.
- Ignoring the cadence calendar specific to the sequence type, e.g. sending every welcome email on the same day.
What this skill doesn't do
- Does not write the specific, abbreviated emails of a product launch week embedded in an 8-week timeline — /market-launch supplies those; Market Emails is the general-purpose engine for any sequence outside a launch context (welcome, nurture, re-engagement, cart abandonment, cold outreach).
- Does not send the emails or configure ESP automation — delivers copy-paste-ready copy, not the technical infrastructure.
- Does not build the ad campaigns that feed the email list — that's /market-ads.
- Does not legally certify compliance — flags CAN-SPAM/GDPR/CASL points to check and recommends legal counsel, without the standing of legal advice.
- Does not map the full conversion funnel to decide which sequence fits which stage — /market-funnel does that mapping; Market Emails assumes the stage is already known.
Skill contents — 1 fichiers · 15.3 KB(SKILL.md)
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